Manpower in Belarus Changes Name to Adviros and Announces Rebranding

6 October 2025

The new name — Adviros — reflects the company's core mission. It originates from the English word 'Adviser' and the Latin root 'Viros' (meaning 'man' or 'life force'). This combination underscores the philosophy of "human-centric consulting," where people are at the heart of all the company's decisions.

The rebranding is a logical step in Adviros's development strategy, aimed at strengthening its position in Belarus and Russia. The company plans to maintain its focus on the efficiency of comprehensive outsourcing services and the digitalization of internal processes, while keeping the speed and quality of recruitment a priority. The new brand will enable it to reach a wider audience, become more agile, and respond quickly to market challenges and client needs. At the same time, the best international practices embedded in the corporate DNA since 1948 will be preserved.

«Over more than 20 years of operation in the Belarusian market, we have not only adapted international HR standards but have become an integral part of them, forming a deep understanding of the local business environment. The new brand ‘Adviros’ is a symbol of our maturity and independence. For us, this is not just a change of signboard, but a confident step forward that reflects our commitment to Belarus. We are maintaining all our obligations to clients and partners, continuing to offer the solutions that have earned us our reputation as a reliable provider, and we remain a bridge for international companies entering the Belarusian market», comments Anastasiya Krumshina, Director of Adviros in Belarus.

The transition to the new trade name has been implemented in accordance with current legislation, and all the company's contractual and legal obligations remain in force. Adviros emphasizes that the transition will be seamless: current projects will continue as usual with the same team.

The company is dynamically growing and developing, strengthening relationships with partners. The average client tenure exceeds 5 years, with some clients having collaborated with Adviros since the very beginning — for over 20 years — which is a strong indicator of the market's trust in the company. Adviros representatives are confident that the rebrand will be an important step towards strengthening its position and ensuring quality growth in the future. The partnership with ManpowerGroup, a world leader in the staffing industry, continues and will ensure the familiar quality standards of staffing services for international clients.

Company Profile

Adviros is a leading provider of comprehensive HR solutions in Belarus, operating in the market since 2005. The company's history began as part of an international group founded in 1948, which embedded global quality standards and deep expertise in human resource management into its DNA.

Today, the company combines 20 years of experience with the best local and international practices, providing employment for over 6,000 people.

Adviros does not just provide recruitment, temporary staffing, business process outsourcing, or HR consulting services; it serves as a guarantor of predictability, trust, and service stability for more than 600 corporate clients in Belarus and Russia.

Adviros ensures an individual approach to solving client problems to build trust for many years and focus on the growth of the client's business.

Trustworthy relationships and transparent rules are built within the company. This foundation also shapes client interactions.

Adviros's goal is to create conditions for the confident growth of everyone who trusts us.

Company website: adviros.by

Contact for media:
Internal Press Service of Adviros:
news@adviros.by