Senior Brand Manager
Мы в поисках Senior Brand Manager для крупной FMCG компании
Должностные обязанности
STRATEGY & POSITIONING:
Brand Pyramid
-Brand Book Distinctive Assets (DA'sfor Mental Availability)
-Needscope Position
-Range Portfolio Architecture
-Innovation Funnel (SSP)
-IMP Toolkit (AOP)
INNOVATION & PRODUCT DEVELOPMENT:
-Product Brief
-Packaging Brief
-Project Management
-R&D, Supply Chain, S&D
-Post Launch Evaluation (PLE)
-Communication Toolkit
MARKETING & COMMUNICATIONS:
-Integrated Briefing to ALL Agencies
-Ensuring "Golden Thread" across entire campaign
-Handing Campaign Toolkit 6 weeks before Launch
-Golden Standards and campaign evaluation
MARKET INSIGHTS & COMPETITIVE ANALYSIS ASSESSMENT:
-Tracking of Golden Standards
-Tracking and executing TMI alignment with brand strategy by territories and BHI focus
-Consolidate feedback from the market
CROSS-FUNCTIONAL COLLABORATION & REGIONAL SUPPORT:
-LMM & Mktg Ops: Brand Team support & coordination
-Purchase Wheel: coordination with Sales and SC
FINANCIAL & BUSINESS PEFORMANCE MANAGEMENT:
-Monthly Brand P&L
-MC and COGS monitoring
-ROMI (Return on Marketing Investments)
Brand Pyramid
-Brand Book Distinctive Assets (DA'sfor Mental Availability)
-Needscope Position
-Range Portfolio Architecture
-Innovation Funnel (SSP)
-IMP Toolkit (AOP)
INNOVATION & PRODUCT DEVELOPMENT:
-Product Brief
-Packaging Brief
-Project Management
-R&D, Supply Chain, S&D
-Post Launch Evaluation (PLE)
-Communication Toolkit
MARKETING & COMMUNICATIONS:
-Integrated Briefing to ALL Agencies
-Ensuring "Golden Thread" across entire campaign
-Handing Campaign Toolkit 6 weeks before Launch
-Golden Standards and campaign evaluation
MARKET INSIGHTS & COMPETITIVE ANALYSIS ASSESSMENT:
-Tracking of Golden Standards
-Tracking and executing TMI alignment with brand strategy by territories and BHI focus
-Consolidate feedback from the market
CROSS-FUNCTIONAL COLLABORATION & REGIONAL SUPPORT:
-LMM & Mktg Ops: Brand Team support & coordination
-Purchase Wheel: coordination with Sales and SC
FINANCIAL & BUSINESS PEFORMANCE MANAGEMENT:
-Monthly Brand P&L
-MC and COGS monitoring
-ROMI (Return on Marketing Investments)
Требования
Proven experience in strategic and operational brand management, including development and execution of SSP and AOP plans;
Strong expertise in managing innovation calendars and the product life cycle (portfolio, packaging, NPD);
Knowledge of Brand Pyramid, BHT, brand positioning and target audience segmentation, with hands-on involvement in creative development (TV, KV, OLVs);
Solid analytical skills with the ability to track and interpret 4Ps Performance, BHI, Awareness, SOM, Pricing, Digital & Media KPIs, competitor reviews and market trends across Central Asia;
Experience in preparing and presenting financial and performance reports (NOPAT, EBITDA, SOM);
Ability to take ownership of processes, manage weekly and monthly reporting and coordination, and align cross-functional teams.
Strong expertise in managing innovation calendars and the product life cycle (portfolio, packaging, NPD);
Knowledge of Brand Pyramid, BHT, brand positioning and target audience segmentation, with hands-on involvement in creative development (TV, KV, OLVs);
Solid analytical skills with the ability to track and interpret 4Ps Performance, BHI, Awareness, SOM, Pricing, Digital & Media KPIs, competitor reviews and market trends across Central Asia;
Experience in preparing and presenting financial and performance reports (NOPAT, EBITDA, SOM);
Ability to take ownership of processes, manage weekly and monthly reporting and coordination, and align cross-functional teams.
ID: 12342
18 September 2025
Алматы
Полный день