Finding a Country Head for an Aviation Company Entering the Belarus Market

Finding a Country Head for an Aviation Company Entering the Belarus Market

The Business Task

An American corporation — one of the world's largest manufacturers of aviation, space, and military equipment — was opening an official representative office in Belarus. The key mission: find a Country Head. A person who would manage the entire local operation.

The Challenges We Faced


  • A double filter. They needed not just a strong general manager, but someone with specific experience in aviation. The market for such executives in Belarus is extremely limited — a handful of candidates at most.
  • The main problem was not the search, but the waiting period. The company encountered internal challenges while opening the representative office. As a result, more than six months passed between the moment we delivered the Job Offer and the candidate's actual start date.
  • A massive risk of losing the ideal candidate. During such a long waiting period, a top executive typically finds two or three alternative opportunities.

Our Solution

We combined multiple sourcing channels. We used not only standard databases and job boards but also personal contacts within the aviation industry. We assembled a shortlist of truly relevant candidates.
Once the offer was signed and the start date shifted months ahead, we did not leave things to chance. We took responsibility for retention — we regularly engaged the client in conversations with the candidate, explained the status of the opening, reaffirmed the seriousness of the client's intentions, and kept the candidate warm and engaged throughout the waiting period.

The Results You Can Expect

  • The candidate maintained their interest and waited for the representative office to launch.
  • The client thanked us for our persistence, attentiveness, and genuine care for the process — words that mean a great deal in the recruiting world.
  • We proved that for our team, closing a vacancy does not mean simply sending a CV. It means guiding the candidate all the way to their actual start date — even when the process takes six months.